What is Content Marketing?

“Traditional marketing talks at people. Content marketing talks with them.” Doug Kessler

“Content marketing is all about telling a compelling story.” Joe Pulizzi

“Treat your content like a product.” Drew Davis

“Make the prospect a more informed buyer with content.” Robert Simon

“Content is anything that adds value to the reader’s life.” Avinash Kaushik

“These days, people want to learn before they buy, be educated instead of pitched.” Brian Clark

“Create something people want to share.” John Jantsch

“Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.” Michael Brenner

“Content builds relationships. Relationships are built on trust. Trust drives revenue.” Andrew Davis

“Traditional marketing is telling the world you’re a rock star. Content marketing is showing the world that you are one.” Robert Rose

“Content marketing is misunderstood and getting a bad rap. Content marketing is not about creating a ton of mediocre content and pushing it out the door just so that you continuously have something new in front of an audience. It’s about creating content about something your audience cares about that motivates them to take next steps toward doing business with your company. Big difference.” Ardath Albee

Short Quips

“Publish everywhere.” Robert Simon

“Be the best answer.” Lee Odden

“Attract. Engage. Convert.” Lee Odden

“More Traffic. More Leads. More Business.” Arnie Kuenn

“The best marketing doesn’t feel like marketing.” Tom Fishburne, Marketoonist

“You must market your marketing.” Jay Baer


“Either write something worth reading or do something worth writing about.” Benjamin Franklin

“Create content that reaches your audience’s audience.” Ann Handley

“Adapt to your customer’s needs. They expect it.” Scott Abel

“Content is King but engagement is Queen, and the lady rules the house!” Mari Smith

“The mantra should change from ‘Always Be Closing’ to ‘Always He Helping.'” David Hahn

“Sell-sell-sell sales methods simply do not work on social media.” Kim Garst

“You can’t push your sales messages on your fans too often.” Andrea Vahl

“Content is not king, but a president elected by the votes of those whom it aims to rule.” Raheel Farooq

“Leverage the strength that you have: that no one else can be you.” Todd Wheatland

“There are countless ways to build lists, but trust is what builds relationships.” Hunter Boyle

“You don’t have to reinvent the wheel; you just need to share your unique perspective on why the wheel is important.” Jon Ball

“Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” Lori Taylor

“As you go about creating new customer engagement programs and direct marketing packages for your brand, look for opportunities to give rather than to get. Whoever makes the first kind gesture, as studies show, tends to gain the most.” Jeanette McMurty

“The paradox is the more info you give away the more people will buy what you have to give.” Brian Clark

Implementation Tips

“We’ve seen a shift away from creating ‘unique content’ to creating ‘purposeful content’ that will contribute value and benefit customers for years.” Lisa Barone

“Stop Writing about Everything. So many brands create content and try to cover everything, instead of focusing on the core niche that they can position themselves as an expert around. No one cares about your special recipe … Find your niche, and then go even more niche.” Joe Pulizzi

“Engagement is the best metric to measure content marketing.” Ninan Chacko

“You cannot be successful without content and SEO combined. I know there are those that get a site to the top of page one with crappy content, but they have nothing in place for conversion and maintaining a solid audience. So, even if you get to #1 without the right content, you fail anyway.” Melissa Fach

“We only publish once a day so that we don’t burn out our audience’s attention.” Brian Clark

“Marketers always ask me how to make more or better content, and it’s almost always the wrong question. The right question is: ‘How do I get my content in front of the right people?” Joe Chernov

“Don’t be afraid to get creative and experiment with your marketing.” Mike Volpe

“To ensure your content marketing is effective, create specific, measurable goals that are aligned with your business objectives. Then develop appropriate tactics achieve these goals and metrics to track your results.” Heidi Cohen