Statistics

Buy-In

B2b Marketers who use content marketing

91% of B2B marketers use content marketing. CMI

86% of B2C marketers use content marketing. CMI

78% of CMOs think custom content is the future of marketing. Demand Metric

Content creation and management now claim the second largest share of digital marketing budgets. Gartner

45% of CEOs say inbound is completely integrated in their organization. Hubspot

Buyers go through about 57% of the purchasing process before ever talking to sales. Executive Board

Budget

traditional vs content marketingContent marketing costs 62% less than traditional marketing and generates about 3 times as many leads. Hubspot

Using inbound tactics saves an average of 13% in overall cost per lead. State of Inbound Marketing

Brands relying on inbound marketing save over $14 dollars for every new customer acquired. State of Inbound Marketing

41% of marketers say that savings from digital marketing are reinvested. Gartner

Companies that spend more than 50% of their lead generation budget on inbound marketing report a significantly lower cost-per-lead. Hubspot

Content marketing produces 3 times more leads per dollar. Kapost

32% of brands are decreasing spending on outbound marketing to spend more on content marketing. Inbound Marketing Agents

ROI

Adopting an inbound strategy doubles average website conversion rates, from 6% to 12%. State of Inbound Marketing

43% of marketers report that they have generated customers from their blog. Hubspot

B2B marketers cite web traffic (63%) and sales lead quality (54%) as their top content marketing metrics. CMI

Inbound marketing-dominated organizations experience a cost per lead 61% lower than outbound marketing-dominated organizations. Hubspot

60% of marketers report a positive ROI from email marketing. Meclabs

More than half of marketing agencies (51%) reported positive ROI for their inbound marketing efforts in 2013. Hubspot

41% of marketers confirm content marketing’s positive ROI. State of Inbound Marketing

82% of marketers who blog see positive ROI for their inbound marketing. State of Inbound Marketing

Lead Generation

Content Marketing Lead Generation34% of all leads generated by marketers in 2013 come from inbound marketing sources.  Hubspot

54% more leads are generated by inbound than by outbound. Hubspot

Per dollar, content marketing produces 3 times more leads. Kapost

B2B Companies that blog only 1-2x per month, generate 70% more leads than those that don’t blog at all. Hubspot

Brands that create 15 blog posts per month average 1,200 new leads per month. State of Inbound Marketing

SEO Value

Companies that blog have 97% more inbound links. Hubspot

Blogs give websites on average 434% more indexed pages and 97% more indexed links. Content+

Content creation is ranked as the single most effective SEO technique. Marketing Sherpa

Content creation ranked as the single most effective SEO tactic by 53%. Marketing Sherpa

SEO leads have a 15% close rate, on par with the close rate for direct traffic, and ahead of referrals (9%), paid search (7%), social media (4%), and outbound leads (2%). Hubspot

Year-over-year growth in unique site traffic is 7.8x higher for content marketing leaders compared to followers (19.7% vs 2.5%). Kapost

What Consumers Think

61% of consumers say they feel better about, and are more likely to buy from, a company that delivers custom content. Custom Content Council

Interesting content is a top 3 reason people follow brands on social media. Content+

60% of consumers feel more positive about a company after reading custom content on its site. Content+

80% of business decision-makers prefer to get company information in a series of articles versus an advertisement.                CMI

70% of consumers prefer getting to know a company via articles rather than ads. Content+

82% of prospects say content targeted to their industry is more valuable. Marketo

Competition

Organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate. Hubspot

32% of brands are decreasing spending on outbound marketing to spend more on content marketing. Inbound Marketing Agents

Companies that blog generate 126% more leads than those that don’t. Hubspot

Content marketing leads are 8 times more likely to convert than outbound leads. Hubspot

B2B companies that blog generate 67% more leads per month than those who don’t. Hubspot

B2C companies that blog generate 88% more leads per month than those who do not. Hubspot

Brands who use infographics grow in traffic an average of 12% more than those that don’t. Customer Magnetism

Inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound marketing. State of Inbound Marketing

Promotion & Distribution

60% of large companies have acquired customers through Twitter. Hubspot

Each month, 329 million people read blogs. Blogging

78% of small businesses attract new customers through social media. Relevanza

Facebook is the leading source of referred social media traffic to websites, at 26%. Twitter is second at 3.6%. Pooky Shares