Tools

Marketing Platforms

HubSpot

SMB & Enterprise

Sells software used to generate more traffic, leads and sales. Offers free downloads for ebooks, videos, webinars, research and more from their library.

Basic: $200/mo. Pro: $800/mo. Enterprise: $2,400/mo.

Marketo

SMB & Enterprise

A network of marketers, resources, and expertise. Sells marketing software for marketing automation, consumer engagement marketing, real-time personalization, and customer management.

Spark: starting at $895/mo up to 10,000 records. Standard: starting at $1,795/mo up to 10,000 records. Select: starting at $3,195/mo up to 10,000 records. Enterprise: contact sales for bundle plans.

Infusionsoft

SMB

Software evaluates your marketing methods, social media efforts and sales techniques. Used to analyze the key areas of your website and provide a report that will help identify gaps in your sales and marketing effort.

Essentials: $199/mo. Deluxe Sales: $299/mo. Deluxe E-Commerce: $299/mo. Complete: $379/mo.

ActOn

SMB & Enterprise

Marketing automation software. Intended to automate critical marketing tasks, build closer relationships with prospects and customers, and see results.

Price sheet on site.

Raven

SMB & Enterprise

Research, manage, analyze and report on all your online marketing campaigns utilizing 30+ marketing tools. Includes SEO tools, Social Media Tools, Content Marketing tools, PPC Tools.

Raven Pro: $99/mo. Raven Agency: $249/mo.

Vocus

SMB & Enterprise

Marketing Automation. Simplified. Vocus is a comprehensive automation solution that helps you easily and efficiently engage prospects, nurture high-quality leads and drive results.

Basoc: $300/mo. Plus: $300/mo. Pro: $1,000/mo. Enterprise: $3,500/mo.

Pardot       

SMB & Enterprise

This lead management tool lets marketers and salespeople move prospects through the sales funnel by creating automated targeted messaging that based on prospects’ activity.

Standard: $1,000/mo. Pro: $2,000/mo. Ultimate: $3,000/mo.

Eloqua

SMB & Enterprise

The flexible campaign editor offers a whiteboard-like canvas where users can drag and drop elements such as email, segments, actions, and more to create smart marketing campaigns.

Price sheet on site.

Social Media

Hootsuite

SMB & Enterprise

Social media management. Offers different packages depending on the size of the business to manage social networks, schedule messages, engage your audiences, and measure ROI right

Free, Pro, Enterprise plans available.

Tweetdeck

SMB & Enterprise

The most powerful Twitter tool for real-time tracking, organizing and engagement. Free app that allows users to manage multiple Twitter accounts simultaneously.

MarketMeSuite

SMB & Enterprise

The Smarter Way to Manage Your Social Media. Organization software that allows users to find name mentions & new prospects, locate customers with geo-targeting, Manage and Market on multiple social profiles, schedule messages and RSS feeds across network and more.

Basic: $20/mo. Complete: $45/mo. Plus: $245/mo.

Sprinklr

Enterprise

Large global companies use this social media management system to engage with customers, connect with CRM systems, build custom widgets, publish and manage content, and more.

Pricing varies on service.

Buffer

SMB & Enterprise

Add articles, photos, and video, and this social media tool will automatically post the content on your social media accounts throughout the day.

Small: $50/mo (25 accounts). Medium: $100/mo (50 accounts). Large: $250/mo (150 accounts).

Little Bird

Enterprise

With this social monitoring tool, users can create lists of peer-validation ranked influencers across social platforms on various topics to stay on top of the conversation in their industry.

Access must be requested.

TrackMaven

Enterprise

This tool gathers together information on your competitors from across all social media channels into one platform.

Request pricing on site.

SalesForce Marketing Cloud

SMB & Enterprise

Find and analyze what’s being said about your brand, along with your competitors, with this monitoring tool to find out what customers want, what content is working and how to keep up with the conversation.

Packages available depending on size of business.

Follower Wonk

SMB & Enterprise

Find, Analyze, and Optimize for Social Growth. A free app that provides information about followers such as who they are, location and when they tweet. Also finds and connects you with new influencers in your niche, use super-actionable visualizations to compare your social graph to others, and easily share your reports with the world.

Spredfast

Enterprise

This tool creates company-wide social media collaboration & monitoring and configures social analysis reports.

Contact for pricing,

Melwater Buzz

Enterprise

This social media marketing SaaS combines monitoring & analytics with engagement to give users a complete lifecycle approach to social media community management.

Contact for pricing.

Marketwired Resonate

Enterprise

With this platform, users are connected to their industry marketplace in real time through social media and traditional distribution.

Contact for pricing.

CisionPoint

SMB & Enterprise

PR software that helps users reach their audiences and manage campaigns across traditional, digital and social media.

Contact to request a demo.

Analytics

SiteCatalyst

SMB & Enterprise

Marketing reports and analytics. Allows you to create customized dashboards and reports and share them in a variety of formats and channels. Also allows you to identify the most profitable paths through digital assets, determine where visitors are navigating away, and identify critical success metrics for online marketing campaigns.

Sales: 877-722-7088

Moz Analytics

SMB & Enterprise

Offers Pro and Local Packages. Pro package allows users to track and improve SEO, social, branding, link building, and content marketing efforts. Local ensures your business
listings are correct, consistent, and visible across the web.

MozPro: Starting at $99/mo. Moz Local: $49/year per location.

Content Insight

SMB & Enterprise

Content analysis tool. Allows users to gain insight on their content

Price sheet on site.

Buzz Sumo

Enterprise

Analyze what content performs best for any topic or competitor.

Google Analytics

SMB & Enterprise

Free analytics tool with premium option for sale. Helps build audience by tracking the routes people take to reach you, and the devices they use to get there as well as lets you make a visual assessment of how visitors interact with your pages.

Webtrends

Enterprise

This digital marketing company offers tools for measuring and optimizing digital campaigns. Webtrends offers analytic intelligence including customer intelligence and behavioral segmentation, targeting and scoring, and more.

Contact for pricing.

Mixpanel      

SMB & Enterprise

Instead of measuring page views, this analytics tool measures actions such as searches or shares to gain greater insights into user behavior.

Price sheet available on site.

Woopra      

Enterprise

Using real-time stats that can be broken down to an individual-level view, Woopra helps brands tracks visitors across multiple devices and build comprehensive timelines for every user.

Price sheet available on site.

Compete

Enterprise

Gain insight into the competition by examining what websites and keywords others are using to drive traffic online, compiling lists of the top websites based on a variety of metrics, and tracking online market share by industry.

Contact for prices depending on service.

Kissmetrics

Enterprise

This ecommerce customer intelligence tool person-centric data in real time and ties anonymous activity to known activity once a visitor becomes a customer.

Starter: $150/mo up to 500,000 events/mo. $250/mo up to 1 million events/mo. Professional: $500/mo for 1 million+ events/mo.

Simplereach

Enterprise

By collecting real-time data, this tool helps track the impact of digital content and allows users to gain insight into what direction they should take their created content strategy.

Contact to request a demo.

Email

Mailchimp

SMB & Enterprise

Allows users to sync data, import content from other sources. Provides analytics on how newsletters affect business.

Pricing based on size of business, available on site.

ExactTarget

SMB & Enterprise

Assists in content creation, audience targeting, streamlining & sending emails, tracking & optimizing email campaigns. Features scale capabilities and optimized content.

Contact for pricing.

iContact

SMB & Enterprise

Assists in increasing marketing ROI. Strategic advisors can help users build a long-term email marketing strategy, optimize results, and reach a larger audience.

Up to 500 subscribers: $14.00/mo. Up to 2,500 subscribers: $29.00/mo. Up to 5,000 subscribers: $4,700/mo.

Constant Contact

SMB & Enterprise

Design professional-looking emails, grow and manage your email list, and track results. In addition to email, Constant Contact offers tools for social campaigns, online surveys, and more.

Must enter email for buy now option (good idea!).

Campaign Monitor

SMB & Enterprise

Customize your email template, send campaigns, conduct A/B testing, integrate with your blog, and more.

Pricing sheet on site.

Project Management

Workfront

SMB & Enterprise

Formerly AtTask. Fits needs of marketing teams. Includes workflow and proofing and approvals processes. Offers document management, collaboration, reports, dashboards and customization. 

Pricing varies by license type starting at $360 per user per year, and enterprise upgrades are available. 

Basecamp

SMB & Enterprise

Place to communicate with others, manage to-do’s, store and review digital files, track milestones and lookup team members. Manage projects and make sure everything is being done and on schedule. Accessible through mobile devices.

Packages start at $20/mo. Full price sheet available on site.

Asana

SMB & Enterprise

Web and mobile application designed to enable teamwork without email. Puts conversations and tasks together, allows you to organize task and projects with others involved

Free for up to 15 members. $100/mo – 30 members. $300/mo – 50 members. $550/mo – 75 members. $800/mo – 100 members

SEO Tools

Open Site Explorer

SMB & Enterprise

Lets you know who is linking to your website. Searches for links that are old or broken. Lets you research your competitors and see who is linking to them

Contact for pricing

Keyword Tool

SMB & Enterprise

Helps you find keywords people search on google. Generates up to 750 suggestions for every keyword

Contact for pricing

Content Optimization

Inbound Writer

SMB & Enterprise

Develops software and analytics to help you determine what to content to write and what will have the biggest impact on your website and how to write it in a way that will let your content be found. Lets you know what the strengths and weaknesses of your content are and also gives you opportunities all against your competitors.

Contact for pricing

Optimizely

Enterprise

Conduct A/B testing about the placement or appearance of text and other elements, set and measure goals, and more to optimize your website in relation to your site’s goals. Test your website and see how specific changes has impacted results.

Bronze $17 Silver $89 Gold $539

Wordy

SMB & Enterprise

This tool pairs professional content editors with users to edit, proof and optimize various forms of written content.

Based on amount of words and pages.

Convert

SMB & Enterprise

Using A/B testing, this tool helps users learn the content preferences of their website visitors and optimize their site to increase conversions. Create Experiments by making changes to your website and allowing you to see how that change affected its bounce rate, conversions etc. Edit and make changes to your site on the spot.

Price based on how many visitors you would like to test

Content Enrichment

Zemanta

SMB & Enterprise

This plug-in creates connections between bloggers, content creators, and publishers that publish content on similar topics. Recommends your content to a diverse network of engaged communities around the web. Able to link to bloggers and they get notified for it and vice versa.

Contact for pricing

Storify

SMB & Enterprise

Storify users tell stories by collecting updates from social networks, amplifying the voices that matter to create a new story format that is interactive, dynamic and social. Discover meaningful social media from the best storytellers online, including journalists, bloggers, editors and people like you, too.

Free

Silk

SMB & Enterprise

Use your company’s data to create structured web pages that automatically draw connections between facts, data, and more. Lets you categorize and organize information so that it can all be seen together and linked to another post or one’s that are similar.

Free

Content Collaboration

Marketing Ai

SMB & Enterprise

In this platform users are able to collaborate with team members in a calendar, build a content strategy using a framework and promote published content & measure its impact.

Contact for pricing

Diwyhq

Enterprise

This platform combines web-based calendars, content management and online collaboration to help global content teams plan, schedule and produce any type of content across an organization. Divvy’s unique functionality combines web-based calendars, content management and online collaboration to help global content teams capture content ideas, assign and schedule content projects, produce any type of content and stay on top of production deadlines.

Lite $25 Pro $95 Enterprise $195

Gather Content

SMB & Enterprise

Organize and streamline your website content using drag and drop features, create content guidelines, collaborate with a content team, and export content using this online collaboration tool.

Contact for pricing

Kapost

SMB & Enterprise

This content marketing platform allows marketers to collaborate, distribute, and analyze all content types within a single platform. Manage every aspect of your content types on various platforms and manage them all in one place.

Contact for pricing

Content Authoring

Zerys

SMB & Enterprise

Content planning tools. Choose to have content revised, re-written, or get new content. Content production work flow and gives you access to professional writers.

You set min and max price

nrelate

SMB & Enterprise

Helps Publishers give their readers an easy way to find more great content from within their site or from around the web, while Marketers get their content in front of highly engaged readers.

CPC: $0.25-$0.30

Contently

Enterprise

Brands and advertisers can go to connect with freelancers and journalists to commission work on their behalf. Allow brands and marketers to build content strategies optimized for a new generation of digital-savvy readers, doing so around content.

Contact for pricing

Textbroker

SMB & Enterprise

Content creation service offering a quick turnaround on articles, press releases, written snippets for websites and more from a database of authors.

Price is based off quality and quantity of work.

Taboola

SMB & Enterprise

They surface your content that includes slideshows, videos, and articles to the right users, on the most innovative platforms on the internet. They find high end websites and allow your content to be recommended on their pages.

CPC: $0.25-$0.35; $0.75 for its network of top 30 sites

OneSpot

Enterprise

This tool automatically turns owned or earned content into optimized ads, distributes the content across OneSpot’s ad inventory, retargets users, and monitors results.

Contact for free demo and pricing.

Gravity

SMB & Enterprise

Internet personalization tools that understand and knows the user based on the content they access. Gravity promotes content you’ve created or media coverage you’ve earned to a qualified audience across our publisher network.

Prices vary on service.

Outbrain

Enterprise

Its purpose is to drive more traffic to your site by taking your quality content and showing it as recommendations on various high ranking, popular websites.

Call for pricing.

Visual Content

Visual.ly

SMB & Enterprise

Visual content creators that include infographics, videos, presentations, web experiences, and micro content. Native analytics allows you to see where your content is being viewed and lets you track the performance over time

Starting Prices: Inforgraphics: $995. Videos: $4995, Presintations: $1495, Micro Content: $195, Web-Experiences: $4995

Niice

SMB & Enterprise

Search engine for designers, lets you create “moodboards” that organizes photos based on your searched keyword. Serves as an inspirational tool for designers to help them come up with design ideas

$5 Pro account or $15 for 5 Pro accounts

Canva

SMB & Enterprise

Create designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations. Lets you share designs with others

Premium images cost $1

KnoweledgeVision

SMB & Enterprise

Turn presentations and web content into an integrated, interactive online video experience that doesn’t require special software or app downloads. Gives you the ability to include live webpages and links on the presentation itself while someone is speaking. Access the presentation from any device such as smartphone or tablet.

Baaic $295, Pro $495, Corp. $995. all monthly

Prezi

SMB & Enterprise

Helps users organize and share ideas by creating visualizations. Cloud-based, meaning you can present from your browser, desktop, iPad, or iPhone and always have the latest version of your work at your fingertips. Create or edit on the go, then auto-sync across all your devices

Enjoy $4.92. Pro $13.25. Teams: Volume-based pricing

Lookbook HQ

SMB & Enterprise

Using your most relevant, compelling content, this tool compiles all the information you want to display to customers into a visually appealing lookbook that can be embedded or shared. Displays Image with content title on it that links you to the webpage where the content is being displayed on.

Call for pricing

Uberflip

SMB & Enterprise

This tool pulls all of your content; articles, social channels, videos, into a single centralized content hub.

Starter $49 Plus $199 Pro $499

Native Advertising

Outbrain

SMB & Enterprise

Content recommendation platform whose eponymous content marketing module offers to help Internet publishers increase web traffic to their websites. Allows you to find your most engaged audiences and then lets you decide how you want to target them

Set budget for every campaign. Pay on cost-per-click basis. $0.25-$0.35 CPC

Nativo

SMB

Allows for instant distribution of branded content across any site type all automatically matched to be native to each publication. Distribute content in real time and track metrics such as time on content and sharing while working simultaneously on mobile, tablet, and desktop.

(vCPM): $10-$18

Webinar Tools

ReadyTalk

SMB & Enterprise

This online conferencing tool offers a single interface for web, audio, and video conferencing, as well as the ability to record and share webinars and integrate with mobile conferencing.

View Meeting Plans starting at $49/mo. View Webinar Plans starting at $149/mo.

Webex

SMB & Enterprise

Using Cisco’s webinar products, users can host or attend meetings using HD video, share files, and more.

Pricing varies by product. Info available on site.

BrightTalk

SMB & Enterprise

Run interactive live webinars with features including real-time polls, downloads, question and answer, and more.

GoToMeeting

SMB & Enterprise

This online meeting platform allows users to host unlimited meetings with up to 25 attendees and is supported for Mac, PC, iPhone, iPad, and Android.

Free option. Essentials: $16/mo. Pro: $39/mo. Pro+: $56/mo.

Paid Distribution Networks

Blogging/CMS

Percussion

SMB & Enterprise

This streamlined CMS offers editable templates, shared assets, versioning, automatic link management, drag and drop editing, and more, enabling content producers to simplify their content editing and publishing process.

Contact for pricing

Tumblr

SMB & Enterprise

Known for its community of content creators and curators and its capabilities for sharing multimedia content, this microblogging platform hosts over 100 million blogs.

WordPress      

SMB & Enterprise

This popular CMS and blogging software lets users create custom themes, add plugins, publish content, moderate comments, and more.

LiveJournal            

SMB & Enterprise

With over 63 million journals and communities, Livejournal offers a free, open-source platform for blogging and sharing content.

Free with varied paid account plans.

Drupal

SMB & Enterprise

This open-source CMS powers millions of websites and applications. Add-on modules and designs let companies or individuals tailor a site to their needs.

Personalization

Monetate

Enterprise

Turn real-time into relevant digital experiences by taking a snapshot of every visitor, creating multivariate tests and rules-based product recommendations, and more.

Fixed flat fee guaranteed for one year. Contact for information.

Demandbase

Enterprise

Create targeted, relevant conversations with buyers at every stage, personalize the web experience, segment and analyze companies and more using this B2B marketing tool.

Free to join. Contact for pricing depending on service.

40 Nuggets

SMB & Enterprise

Harness marketing automation strategies, audience-analytics, and predictive intelligence to personally engage with and tailor content to each customer.

Basic: $37/mo. Medium: $149/mo. Large: $349/mo. Enterprise: Contact for information.

Resonance

SMB & Enterprise

This tool retargets content for your audience, and keeps your messaging in front of them, by tracking what your site visitors are viewing and making them aware of more relevant content.

Free assessment. Contact for more information.

Sales Enablement

Seismic

Enterprise

This tool helps users make sure all of their content is up to date and relevant to create polished presentations and forecasts.

Contact for pricing

Savo

Enterprise

Savo benchmarks users’ sales enablement process against the industry they’re in and has a set of integrated sales enablement tools to accompany an organization’s existing process.

Annual subscription model based on the number of users accessing the platform.

Docurated

Enterprise

This tool helps to create presentations with repurposed content and surfaces users’ most relevant content to be included.

Pricing depends on product.

Postwire

SMB & Enterprise

This solution helps marketers post, edit and share various types of content on their page and manage relevant content for their sales teams in one spot.

Individual pro: $35/mo. Small teams: $500/mo. Medium teams: $1000/mo. Big teams: $2,000/mo.

Qvidian

Enterprise

These sales enablement solutions help businesses reduce the sales team onboarding time and allow these teams to collaborate more efficiently.

Pricing depends on product.

Jive Software    

Enterprise

This software allows teams across a company to collaborate in one workspace to get collateral out the door quickly, stay organized and better enable sales.

Pricing depends on product, contact for more information.

Other

Disqus

SMB & Enterprise

Disqus makes commenting easier and more interactive, while connecting websites and commenters across a thriving discussion community. Full spam filtering, blacklists and whitelists.

CPC: $0.25-$0.30